BE A BREW- GOODER

Approached to support a full overhaul of the McCafé brand, we sought to indelibly connect two very crucial ingredients: good people and good coffee. Better yet? We got America in on the action, nominating Brew-Gooders everywhere on social and in our app for their chance to both win McCafé for Life. Good for our customers. Good for McCafé. Good all around.

 
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Prior to launch, to get everybody in the Brew-Gooder state of mind, we partnered with PR agency Golin to pass out 500 McCafé It Forward cards good for a free cup of coffee, tracking the cards’ progress all across the country and getting everybody pumped to #BeABrewGooder soon.

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And with three ways to nominate, the nominations flooded in and good brewed all month long.

 
 
 
 
 
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Creative Director: JT Andexler
Senior Writer: Alicia Cressy
Art Director: Lukas Reichert