BE A BREW- GOODER
Approached to support a full overhaul of the McCafé brand, we sought to indelibly connect two very crucial ingredients: good people and good coffee. Better yet? We got America in on the action, nominating Brew-Gooders everywhere on social and in our app for their chance to both win McCafé for Life. Good for our customers. Good for McCafé. Good all around.
Prior to launch, to get everybody in the Brew-Gooder state of mind, we partnered with PR agency Golin to pass out 500 McCafé It Forward cards good for a free cup of coffee, tracking the cards’ progress all across the country and getting everybody pumped to #BeABrewGooder soon.
And with three ways to nominate, the nominations flooded in and good brewed all month long.
Creative Director: JT Andexler
Senior Writer: Alicia Cressy
Art Director: Lukas Reichert