Coast to Coast Monopoly is one of the most iconic games, running in Canada for almost 30 years. In 2020 I took another pass at bringing the game to life! In the depths of a global pandemic, we aimed to bring Canadians that classic game they love while tailoring it towards their need – Everyday Essentials. It all begins with sketches…

and ends with full-blown packaging…. the classic McDonald’s Game Piece is the entry point into a world of possible wins!

Three different digital experiences kept the wins coming and the consumers engaged….

and Point of Purchase material livened up the drive thru - reminding customers to get in the game