TRICK. TREAT. WIN!
Tapped to create a killer new promotion strategy and mechanic for McDonald’s, we started with a frighteningly festive time of year for the hook, sprinkled in a little inspiration from the past, and poured a whole lot of innovation from the present to ensure scary success well into the future.
Trick. Treat. Win! gave customers the classic chance to win instantly with a peel, and added the ability
to bank “Entry Tokens” that they could then use for chances to win different prizes every day.
Customers had a monstrous appetite for our game when it was all said and done, downloading the McDonald’s App more than 5 million times, propelling it to the #2 spot in the App Store, and setting a new record for most promo registrations in McDonald’s history.
Creative Director: Brian Fox
Associate Creative Director: Jeff Schueman
Senior Writer: Adam Meller
Art Director/UI: Stu Kiesow
Art Director: Lukas Reichert
Awards:
W3 Awards:
Silver: Game of App, Contests & Promotions
MMA Smarties:
Silver (Global): Relationship Building/CRM
Silver (North America): Leads Generation/Direct Responses/Conversations, Promotion, Relationship Building/CRM, Mobile Gaming/Gamification/E-Sports, and Mobile App